Pixi Lane was pleased to be a part of the launch for the Iconic tequila brand Jose Cuervo's new Sparkling Margarita pre-mixed cocktail.

Jose Cuervo Sparkling Margarita has been crafted with care and tradition to be delicious, and perfect for sharing. Expertly mixed, with authentic Jose Cuervo and the flavours of zesty natural lime and triple sec, it has a lightly sparkling twist for extra refreshment and a clean dry
finish. Built for sunlit afternoon sessions, sipping with friends, this delicious spritz can be enjoyed straight from the can or poured over ice.

The campaign objective was to introduce & promote the launch of Jose Cuervo Sparkling Margarita premix showcasing how it is a convenient addition to social and food-matching occasions. Margaritas denote good times, relaxed fun, and social connections.